Schilling Hard Cider
As the Digital Marketing Director and Content Strategist at Schilling Hard Cider, I joined a brand that was already dominating the cider industry and propelling the cider category to new heights. However, one area that required attention was the brand's digital presence, which was virtually nonexistent prior to my arrival.
Taking on this challenge head-on, I worked diligently to elevate the brand's positioning and strengthen its digital presence. I implemented a comprehensive digital marketing strategy that encompassed various channels and platforms, ensuring that Schilling Hard Cider met the visual standards and expectations of today's audiences.
Through my strategic efforts, I successfully revamped the brand's stylistic perspective, aligning it with contemporary design trends and visual acceptance. This not only enhanced the brand's overall appeal but also attracted a wider audience and increased engagement across digital platforms.
By leveraging my expertise in digital marketing and content strategy, I played a pivotal role in propelling Schilling Hard Cider to new heights in the digital space. My contributions helped the brand establish a strong foothold, expand its reach, and further solidify its dominance in the cider industry.
WEB DESIGN
CONTENT DIRECTION
During my tenure at Schilling Hard Ciders, I spearheaded the company's most successful campaign to date. Through strategic planning and execution, we achieved remarkable results, including a staggering 2.1 million impressions, representing a 3734.57% increase from the previous average. Additionally, our efforts led to a significant audience growth of 1,200 across all digital platforms and garnered 848 new subscribers through a highly successful lead generation contest campaign. By implementing a targeted regional paid advertising strategy, we achieved a record-breaking 82,000 website visitors, marking an impressive increase of 232.53%. I took on the responsibilities of directing, producing, strategy, and deploying the content across various digital channels and collateral, contributing to the campaign's resounding success.
Keep It Wild Campaign 2023
