Influences
Photo by Will Clausen
The Collection of Influences
The value in foundational knowledge and experiences is human capitol. Explore the many treasures I’ve been able to locate and share with audiences that span multiple millions of sees.
As a integral part of the 4th highest selling hard cider company and 35th overall alcoholic beverage company in America, my creative ability, taste, and knowledge within digital marketing has contributed to elevating the brand’s style, image, and overall recognizability.
I’ve been able to identify where and how Schilling can marry their sales growth within the digital space and beyond through partnerships, website overhaul, building trust with consumers, developing a tone, and foundational marketing practices.
Photo By Victoria Kovios + Edit by Me
“So keep doubting Michael Garrett if you want.
He won’t stop proving you wrong. But that’s not why he is who he is.
Mike G won’t stop proving himself to himself…”
— Nick Goodwin
Project: Temple saint - Brand strategy and creative director
And then there was Temple Saint. I had a relatively big hand in building the brand identity by defining its market position and visual identity, delving into the intentional aspects of masculinity and their origins. I also created comprehensive brand guidelines, optimized the website structure for the contemporary digital landscape, provided art direction to ensure creative alignment with the brand's visual identity and overarching message, and conceptualized product presentation to make it appealing, visually distinctive, and multi-purposeful, all in the context of promoting Masculine Wellness and fostering self-care for greater self-confidence in exploration.
Music Festivals in historic Seattle, WA backyards.
As the Art Director, Digital Marketing Manager, Graphic Designer, Social Media Manager, for Daydream State’s Capitol Hill Block Party and Day In Day Out festivals, I was able to showcase a full array of my abilities.
Featured Musicians: Lizzo. Kaytranada, Amine, A$AP Rocky, A$AP Ferg, Diplo, Jack Harlow, Run The Jewels, RL Grime, Phantogram, and more.
Photo by Zach T.
In my stint with Likelihood during one of the most challenging times in life (COVID-19 Pandemic) I took on a role as the Associate Creative Director and was able to spread my wings and build a brand that was growing in an industry that wasn’t prepared for the demand of time and additional resources (Specifically the sneaker enthusiast and fashion connoisseurs).
The impact I was able to make to allowed me to showcase producing, art direction, design, digital strategies, content creation, collaboration, and more.
